Synopsis: My work is based on an advertising campaign to try and get consumers to stop buying fur. As this theme is about ‘rebels with a cause’, I have decided to pick the topic ‘fur’ and question why people buy fur and try and challenge this by changing consumer’s behaviour. http://lucykaitcer.wordpress.com/
Bio: My name is Lucy Kaitcer and I’m an aspiring art director/ creative. I love working with ideas and creating campaigns which not only make people think, but change the way people behave. Creative campaigns catch people’s attention and the word spreads, all down to that one clever, simple idea- which can really have an impact. I like to create ads which can have a positive outcome in our society- this campaign is an example of this.